What Is Social Media Marketing and How Can It Benefit Your Business?

social-network-marketingThe key word is the emphasis on “social”. Social media marketing is simply word-of-mouth, powered by technology. The networks have been engineered as the modern way to connect people, build relationships, and assist social interactions. It is easy to share information and current content with your friends, family and coworkers, and the vast majority of people presently have at least one social media platform where they connect and interact with others.

The fact that so many people are involved in social media means that it has become an essential platform for all sorts of businesses to attract consumers and drive their business. Social media gives your business a place to communicate with your customers, and expand the widespread reach and knowledge about your specific services and products.


Why Is It Important For Your Business To Have A Social Media Presence?

SocialMediaSlider700You should no longer ignore the growing importance of social media and the potential power it has in store for your business. But unfortunately, most of the well-reputed companies fail to realize its importance. This article is their wake-up call because they are already running late in establishing themselves in the virtual world. But it’s better to become late than never join, isn’t it?

A Few Interesting Facts

The facts mentioned below are likely to influence you to begin your romance with social media.

  • A recent research revealed that 60% of people in the U.S. prefer to buy stuffs from a brand that they keep a track on the social networking sites.
  • Facebook is the #1 social networking site. So most users are likely to buy products from ads and posts they see on Facebook.
  • Just 80 days after its release, 50 million people owned iPads where the same number of people took 40 years to buy radios.


The last point clearly shows that old marketing ways do not work anymore. It is time to shift gears and welcome the new wave. It is the best moment to embrace modern technology in the forms of iPads and social media.

Why Should you Have a strong Social Networking Presence?

There are innumerable reasons why you must have a strong and solid social networking presence. But I will mention only the three most fundamental reasons. Let us take a look at them:

Rule #1:

There are a number of companies who are household names, thanks to their individual social media presence. But a few are still far away from the limelight when it comes to social media. But why should they stay away? It is one of the easiest ways to stay in touch and have quick accessibility. So without any further delay, you need to do what is best for your company.

Rule #2:

Each social networking site offers something unique. So, you need to figure out the perfect networking platform that will benefit your business the most. For instance, Pinterest and Instagram are all about image sharing. However, Twitter deals with posting short tweets while Facebook is an entirely different story. So, you have to understand the kind of networking that will boost your business’s conversion rate and act smartly.

Rule #3:

One of the major mistakes that you should never make is to create a social profile, be active on it for a couple of weeks (or maybe months), and then forget about it completely. Once you have an account, you must come online at least once in a day, interact with your followers and friends, and reply to the queries that they post.

Making Social Media Marketing Work For Your Business

people-on-puzzle-pieces-300x300The internet has caused a drastic change in the way businesses market themselves and allow potential customers to find them. Small business owners are now accepting that it is no longer an option to not have an online presence. Many owners, however, feel lost the minute they begin developing their online marketing platform. One of the easiest ways businesses can get started promoting themselves online is through social media marketing with the help of www.xn--internettmarkedsfring-6fc.org. Sites such as Facebook, Twitter, Google+, and YouTube are great places to get started marketing your business.

Is Social Media Marketing Effective?

There is no easy answer to the question, as numerous entrepreneurs argue over the effectiveness of social marketing. There is, however, no doubt that there is a vast amount of untapped potential in these sites because of the number of people used them on a daily basis. The customers are already lined up and are ready to be marketed to – it’s a matter of getting their attention. The one main benefit of social marketing, especially for online beginners, is that it is easy to set up a presence online. There is no need to develop your own website or rely on traffic solely through SEO. It is as simple as filling out information about your business, adding your logo and submitting your profile. Of course this alone is not going to attract many customers. There is much more work that has to be put into an effective small business social media strategy, but by quickly connecting with friends, family and current customers, it can quickly grow your business’s online presence. The availability of being able to share promotions and content with customers alone makes social media effective.

Plans For An Effects Small Business Social Media Strategy

Social media marketing can be effective, but plans need to be put into place to ensure its effectiveness. Obviously, the first step is creating a page to market your business. Your page needs to tell the customer who you are and what your purpose is. Make sure your contact information is in bold print and in plain view for the customer to see. By providing contact information, it ensures the customer that you are a real business. If you already have an online site, make sure to provide a link to it on your page. Start off by contacting people that you already know and encourage them to promote your business through their contacts. Begin to post information or videos about your business for customers to get to know you better. One of the most beneficial parts of an effective social media strategy is to not just promote the products or services that you will be making money off of. Give the customers practical and useful advise for free. By giving people a reason to visit your page, it ensures repetitive exposure. People are also generally more willing to do business with someone that they feel is there to provide a real service, instead of just taking their money. The last step is developing a paid adverting campaign. Ensure that your market targets the types of customers most likely to be interested in your business.

So is social media marketing effective? Definitely. But don’t abandon all of the traditional methods of marketing. It is best to form a marketing plan that incorporates both options.